Privacy Policy

Transparency is one of our core principles and we feel it is crucial to be totally clear about how we handle your data. Our business is making and selling clothing, not data. This means that we collect only the data we need to help us connect with you, our customer. We do not share this data with third parties and will not (ab)use it to spam you with excessive amounts of advertising. We will only communicate with you when we think we have something worth sharing. This privacy policy will explain how our organization uses the personal data we collect from you when you use our website.

Topics:

What data do we collect?
How do we collect your data?
How will we use your data?
How do we store your data?
Marketing
What are your data protection rights?
What are cookies?
How do we use cookies?
What types of cookies do we use?
How to manage your cookies
Privacy policies of other websites
Changes to our privacy policy
How to contact us

What data do we collect?

When you purchase one of our products we record your name and address in order to be able to ship your product to you. If you opt in for our newsletter we record your email address. Our website contains a Google Analytics script that gathers data about the usage of our site. The recorded usage patterns are anonymous.

How do we collect your data?

You directly provide First Principals with most of the data we collect. We collect data and process data when you:

Place an order
Sign up for our newsletter

Our store is built using Big Cartel. When you browse our shop we gather anonymous data about how you use the store. Similar (anonymous) data is gathered by a Google Analytics script on our website.

How will we use your data?

First Principals collects your data so that we can:

Ship you your order
Keep you up-to-date with our activities and new products

We promise not to share your data with any third-parties (expect for the services we need to run our business, such as our store - see the next section for more detail). We also promise not to spam you with inordinate amounts of marketing. We will only communicate with you when we believe we have something interesting to share.

How do we store your data?

First Principals does not store any of your data itself. Instead we build our business on external services. These services are responsible for storing and protecting your data. We carefully select the external services we choose to use to ensure they are reputable and can be trusted with your data. Data you provide when you place an order is stored by our e-commerce provider Big Cartel. When you sign up for our newsletter your data is saved by Mailchimp.

Marketing

First Principals would like to (occasionally) send you updates about our products. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop First Principals from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, you can unsubscribe from our newsletter using the link at the bottom of the email.

What are your data protection rights?

First Principals would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access - You have the right to request First Principals for copies of your personal data.
The right to rectification – You have the right to request that First Principals correct any information you believe is inaccurate. You also have the right to request First Principals to complete the information you believe is incomplete.
The right to erasure – You have the right to request that First Principals erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that First Principals restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to First Principals processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that First Principals transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: info [at] fromfirstprincipals.com

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. Cookies are also necessary to ensure our website functions correctly. When you visit our website, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org.

How do we use cookies?

First Principals uses cookies in a range of ways to improve your experience on our website, including:

Enabling you to place an order on our store
Understanding how you use our website (browsing behaviour)

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality - Cookies that are essential to the proper functioning of the website.
Usage patterns - Cookies that enable us to record your browsing behaviour so we can understand how you are using the site (Google Analytics).

We do not use any advertising cookies.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites and external services

The First Principals website contains links to other websites and relies on external services. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy. The same applies to the third parties (such as Big Cartel and Mailchimp) we use for e-commerce and marketing.

Changes to our privacy policy

First Principals keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 28 February 2020.

How to contact us

If you have any questions about First Principals’ privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. You can do so by filling out the contact form or by emailing us at info [at] fromfirstprincipals.com